89% Of Individuals Prefer To Read Reviews On Their Cell Phones

Be it through an app or a mobile browser, people today choose to read reviews on their cell phones.

Source: Statista

72% Of Customers Won't Take Action Before They Read Some Reviews

Irrespective of how tempting your marketing is, you still need consumer reviews. There's no other way around it. Consumers are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Just 6% Of Consumers Do Not Rely On Consumer Reviews At All

According to customer review statistics, a massive 19 percent of customers always trust online reviews and never ever a make a purchase without checking out reviews initially.

Source: Statista

83% Of All Younger Customers Were Asked To Give A Review Recently

Of those asked, 80% of consumers did give a review. In general, companies have asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

70% Of Customers Choose To Learn About A Business Through Reviews And Short Articles, Rather Than Advertisements

Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends reveal people prefer to comment if they had a positive experience, rather than a average or unfavorable one.

Source: Brightlocal

77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how good your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

Most Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower rating really helps your overall score.

According to consumer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

63.6% Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review stats show the general popularity of a website can only presume when it comes to trust.

Source: Review Trackers

Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses

Because the huge bulk of consumers read reviews, you would want yours to be inviting to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.

Reviews and ranking statistics reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

A One Star Increase In Rating Can Lead To A 5% To 9% Increase In Business Revenue

Businesses that treat consumers honorably typically prosper, review sites help make sure of that.

Source: Statuslabs

30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews

Staying connected with your consumers builds their trust. Even something easy like responding to their reviews and remarks can make them feel appreciated.

As you might anticipate, customers who feel this way are ready to invest more money with a business.

Source: Statuslabs

When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Element

Statistics reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

90 Percent Of Clients Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz