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15% Of Users Don't Trust Businesses Without Any Online Reviews
No trust means no interactions. 15% of potential clients won't even think about working with a company they can't find viewpoints about.
Source: Statuslabs
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star ranking is the first thing customers see. Still, users focus on other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.
Source: Statista
Customers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Therefore, buying choices are made quickly.
Online reviews are certainly persuasive, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
73% Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Scores
Online review stats make it clear people aren't pleased with ratings alone.
Customer reviews make the stats appear more authentic which is what the prospective consumers are searching for. Practically a third of consumers say written reviews are the only function that makes them think the sites' reviews are pertinent and helpful.
Source: Fan and Fuel
70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people check out much more reviews to get a better idea of how the business is actually doing. Don't depend upon that fact alone.
Source: Brightlocal
82 Percent Of Customers Visit Review Websites Due To The Fact That They Wish To Buy An Item Or A Service And Want To Get The Facts About Business Product Or Services.
Review websites are places that customers go to get the facts about a product, business or service . Users come because they have currently formed a purchase decision. The bulk of them (89%) buy within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Consumers expect to see some negative reviews.
Source: Capterra
53% Of Consumers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of consumer reviews stay without a response. That's too bad, due to the fact that those businesses are losing customers that way.
Source: Review Trackers
United States Buyers View "Product Performance" To Be The Most Helpful Information In Product Reviews
When people check out reviews, they concentrate on different aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of USA consumers.
Source: Statista
83% Of Customers Don't Rely On Advertising
The conventional channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust advertisements choose to take notice of customers' suggestions online.
Source: Statuslabs
89% Of Buyers Prefer To Read Reviews On Their Cell Phones
Be it by means of an app or a mobile internet browser, clients choose to read reviews on their phones.
Source: Statista
77% Of Users Do Not Rely On Reviews That Are Older Than Three Months
Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies ought to be continuously requesting reviews.
Source: Statuslabs