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89% Of Clients Review A Companies Responses To Reviews
Not only do most consumers read the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
Over Half Of Customers Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are surprisingly the more vocal ones.
Source: Statista
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
The Average Review Length Has Become 65% Much Shorter Since 2010
Now a days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
72 Percent Of Customers Will Not Take Action Unless They Check Out Some Reviews
Regardless of how enticing your marketing is, you still require customer reviews. There is no way around it. Customers are still happy to hear you out, however they rely on other people more.
Source: My Testimonial Engine
Customers Could Spend 31% More With A Business That Has Fantastic Reviews
Take note of this fact. The better other users explain your product or service, the more money you can charge and consumer review stats reveal to us precisely how much more.
Source: Martech Zone
More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions
Facebook is presently the most popular social media which can also influence our purchasing preferences.
According to social reviews statistics, Facebook impacts the majority of users' purchase decisions.
Facebook reviews stats expose that four out of 5 users are more likely to trust a local business if it has favorable reviews.
Source: RevLocal
Majority Of Consumers Won't Use A Business If It Has Less Than A 4 Star Ranking
This stat is one of many that illustrate the value of online ratings. Now that news of customer satisfaction travels this quick, keeping your customers delighted is more crucial than ever.
57% of consumers have actually searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.
11% looked just for companies with an ideal five star ranking.
Source: Brightlocal
63.6% Of Customers Check Out Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
These online review stats show the general appeal of a site can only presume when it comes to trust.
Source: Review Trackers
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.
Source: Capterra