82% Of Consumers Go To Review Websites Since They Wish To Buy A Service Or A Product And Want To Get The Truth About Business Products And Services.

Users come because they have actually already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

91 Percent Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review statistics position clients' reviews as the most credible source of recommendations. Online reviews usually bring the very same weight as recommendations from family and friends.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

53% Of Americans Consider Product Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review stats reveal user-generated material can do wonders in regards to conversions.

A single review can have an enormous effect on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can supply a mind-blowing 44% boost.

Source: RevLocal

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can also influence our purchasing preferences.

According to social media reviews data, Facebook impacts more than half of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics expose that 4 out of five users are likely to rely on a local business.

Source: RevLocal

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the basic appeal of a website can just go so far.

Source: Review Trackers

61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Overall two-thirds of companies have outstanding and awesome ratings. Only 5% of businesses have a ranking below three stars.

Source: Brightlocal

86% Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they invest at your business. They will be willing to share it if you give them a good experience.

Source: Brightlocal

More Than Half Of Consumers Will Not Utilize A Business If It Has Less Than A 4 Star Ranking

This stat is among numerous that highlight the significance of online rankings. Now that news of customer complete satisfaction travels this quick, keeping your consumers pleased is more important than ever.

57 percent of customers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked just for companies with a perfect five star rating.

Source: Brightlocal

The Average Review Length Has Become 65% Shorter Since 2010

Currently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

When customers have to select a solution provider, reviews have a huge influence on their decision.

Source: DemandGenReport

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals understand the value of being informed. User-generated content has an indisputable impact on customers.

They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal