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If A Business Manages To Fix Issues Quickly And Efficiently, 95% Of Disappointed Consumers Will Return To A Business
Clients don't expect you to be perfect. They do expect you to take care of things when they go wrong. If there is nothing else a company can do to resolve a problem, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
Online Item Reviews About An Item Can Boost Its Conversion Rate By An Incredible 270%
User review statistics reveal the purchase probability for a product with 5 reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
53% Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.
Today's consumers are wary and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
Clients Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. Therefore, purchasing decisions are made quickly.
Online reviews are obviously persuasive, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
74 Percent Of Local Businesses Have At Least One Google Review
A single review is far from adequate to enhance your website's SERP ranking.
Looking at online ratings stats, we found out that a business needs to have at least 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
89% Of Consumers Read A Companies Reactions To Reviews
Not only do the majority of consumers check out the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
83% Of All Young Shoppers Were Asked To Post A Review Recently
Of those invited, 80% of customers did submit a review. In general, companies have actually asked 66% of all consumers to leave a review on their business.
Source: Brightlocal
53% Of Consumers Expect Companies To Respond Within A Week To Unfavorable Reviews
Online review stats prove that 63% of customer reviews remain without a reply. That's too bad, because those businesses are losing clients that way.
Source: Review Trackers
Google Represents 57.5% Of All Reviews Globally
Google is in the lead here, followed by Facebook as a remote second.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people read a lot more reviews to get an idea of how the business is really doing. Do not depend on that figure alone.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz