73% Of Customers Believe Consumer Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear individuals aren't pleased with scores alone.

Customer reviews make the statistics appear more genuine which is what the prospective consumers are searching for. Nearly a third of customers say composed reviews are the only feature that makes them think the websites' reviews are relevant and helpful.

Source: Fan and Fuel

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

In the present day reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social media which can also influence our buying decisions.

According to social media reviews data, Facebook impacts the majority of users' purchase decisions.

Facebook reviews stats reveal that four out of 5 users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

89% Of Shoppers Choose To Read Reviews Using Their Smartphones

Be it through an app or a mobile web browser, people young and old choose to read reviews on their cell phones.

Source: Statista

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

77% Of Customers Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

83 Percent Of Customers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust advertisements choose to focus on customers' suggestions online.

Source: Statuslabs

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

Younger people understand the value of being informed. User-generated material has an indisputable influence on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older people are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. People anticipate to see some negative reviews.

Source: Capterra

83% Of All Younger Clients Were Asked To Leave A Review Recently

Of those invited, 80% of consumers did post a review. In general, businesses have asked 66% of all clients to post a review on their business.

Source: Brightlocal

90% Of Users Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone