Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a brand-new automobile and there are several models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other people, you manage to select a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

Positive Reviews Encourage 68% Of Customers To Choose A Local Business

Because the large bulk of consumers read reviews, you'd want yours to be appealing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

61% Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Generally two-thirds of businesses have exceptional and awesome scores. Just 5% of companies have a rating listed below three stars.

Source: Brightlocal

Because They Desire To Purchase An Item Or A Service And Desire To Get The Truth About The Businesses Products And Services, 82% Of Consumers Go To Review Websites.

Users come since they have actually currently formed a buying decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

Google Accounts For 57.5 Percent Of All Reviews Globally

Google is in the lead here, followed by Facebook as a far-off second.

These the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Online Item Reviews About An Item Can Increase Its Conversion Rate By More Than 270 Percent

User review stats show the purchase possibility for an item with five reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

73 Percent Of Customers Think Customer Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear people aren't pleased with ratings alone.

Customer reviews make the stats appear more genuine which is what the potential clients are looking for. Practically a 3rd of consumers say composed reviews are the only function that makes them think the websites' reviews are appropriate and useful.

Source: Fan and Fuel

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read a lot more reviews to get an idea of how the business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.

Today's shoppers are wary and want the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

Software Application Reviews Influence Over 98% Of All Buyers

18 percent of software buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

15 Percent Of Buyers Don't Trust Businesses Without Online Reviews

No trust suggests no interactions. 15 percent of possible customers won't even think about doing business with a company they can't find opinions about.

Source: Statuslabs