Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger people know the worth of being informed. User-generated material has an indisputable effect on consumers.

If businesses think of the power of consumer reviews over millennials, they will realize what they've been missing out on. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews

Keeping in touch with your consumers builds their trust. Even something as basic as reacting to their remarks and reviews can make them feel valued.

As you may expect, customers who feel this way are more willing to invest more cash with a company.

Source: Statuslabs

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of clients, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses really make use of them.

Although we now know why customer reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

American Shoppers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on different aspects of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of USA clients.

Source: Statista

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

72% Of Consumers Won't Take Action Before They Read Some Reviews

No matter how appealing your marketing is, you still require consumer reviews. There's no skirting around it. Consumers are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

83% Of All Young Customers Were Invited To Submit A Review Recently

Of those invited, 80% of consumers did submit a review. Overall, businesses have asked 66% of all clients to submit a review on their business.

Source: Brightlocal