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53% Of Customers Expect Businesses To Respond Within A Week To Unfavorable Reviews
Online review stats clarify that 63% of client reviews stay without a reply. That's too bad, due to the fact that those businesses are losing customers that way.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star ranking is the first thing consumers see. Still, users pay attention to other factors too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA consumers.
Source: Statista
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
73 Percent Of Consumers Think Written Reviews Are More Vital Than Star And Number Ratings
Online review stats make it clear individuals aren't satisfied with scores alone.
Written reviews make the stats appear more authentic which is what the prospective customers are trying to find. Almost a 3rd of consumers say composed reviews are the only feature that makes them believe the websites' reviews are pertinent and helpful.
Source: Fan and Fuel
One-half Of All Of The Millennial's "Always" Read Online Reviews For Companies
More youthful individuals know the value of being informed. User-generated material has an indisputable impact on consumers.
If businesses think of the power of client reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
The Average Review Length Has Actually Gotten 65% Shorter Since 2010
At the present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
Consumers Might Spend 31 Percent More With A Business That Has Terrific Reviews
Take notice of this fact. The better other users describe your service or product, the more cash you can charge and customer review statistics reveal to us precisely how much more.
Source: Martech Zone
77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months
Clients don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses should to be constantly asking for reviews.
Source: Statuslabs
89% Of Shoppers Prefer To Read Reviews On Their Smartphones
Be it by means of an app or a mobile web browser, individuals prefer to read reviews on their cell phones.
Source: Statista
Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of companies actually make use of them.
Although we now understand why client reviews are so effective, the majority of businesses apparently don't.
Source: LsaInsider
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Customers
24% of US buyers consider reviews as 'extremely influential'.
To illustrate the importance of online reviews and rankings, did you understand that 81% of consumers will pay more for a product with reviews and those very same customers are also going to accept slower shipping times for such products.
Source: Turntonetworks