Half Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger individuals know the value of being informed. User-generated content has an indisputable influence on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

15 Percent Of Consumers Don't Trust Businesses With No Online Reviews

No trust means no interactions. 15% of potential consumers won't even consider doing business with a company they can't find viewpoints about.

Source: Statuslabs

Software Reviews Impact Over 98% Of All Purchasers

18% of software buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Many Popular Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to customer rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Google Represents 57.5 Percent Of All Reviews Across The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

71% Of Millennials Search Customer Reviews Of Expert Services

Majority of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to select a legal representative or a medical professional.

Younger people (age 18-35) are even more likely to hire a professional based on online reviews. Just 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

70 Percent Of Consumers Choose To Discover A Business By Means Of Reviews And Articles, Instead Of Ads

Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read customer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Majority Of Consumers Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are apparently the more vocal ones.

Source: Statista

Positive Reviews Motivate 68 Percent Of Customers To Choose A Local Business

Given that the large majority of customers read reviews, you would want yours to be appealing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Consumers Would Leave A Review If They Were Asked

More than a 35% would do it to notify others about their consumer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would want to leave a review to help other individuals with their choice making process.

Source: Podium

Visitors Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying decisions are made rapidly.

Online reviews are certainly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista