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Reviews Posted On Twitter Can Increase Revenues By 6.46%
Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor
Statistics reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
30% Of Clients Feel Positive About A Business Which Answers Online Reviews
Communicating with your clients establishes trust. Even something easy like responding to their reviews and remarks can make them feel appreciated.
As you might expect, clients who feel this way are happy to invest more cash with a business.
Source: Statuslabs
More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, producers' descriptions are generally ads.
Source: Martech Zone
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies question the integrity of online reviews. However, they realize the huge effect user ratings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star rating is the first thing customers see. Still, users take notice of other elements also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.
Source: Statista
If They Were Asked, 77% Of Clients Would Likely Post A Review
More than a 35% would leave a review to inform others about their client experience and 24% would undoubtedly direct their review to the company itself.
Over a 26% would want to submit a review to help other people with their decision making process.
Source: Podium
82 Percent Of Customers Visit Review Sites Because They Want To Purchase A Product Or A Service And Want To Get The Truth About Business Product Or Services.
Users come due to the fact that they have currently formed a purchase decision. The bulk of them (89%) buy within a week of their visit.
Source: RevLocal
52% Of Customers Rely On A Product More If It Has Negative Reviews Also
We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
77% Of Clients Don't Trust Reviews That Are Older Than 3 Months
Clients don't care how good your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
15% Of Consumers Do Not Trust Businesses With No Online Reviews
No trust suggests no interactions. 15% of potential consumers will not even consider doing business with a company they can't discover opinions about.
Source: Statuslabs