72 Percent Of Consumers Won't Take Action Unless They Check Out Some Reviews

Irrespective of how tempting your marketing is, you still require customer reviews. There is no skirting around it. Clients are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

90 Percent Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about first impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site

Generally, 142 million customers go to Yelp monthly. This is as excellent a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

Reviews Published On Twitter Can Help Grow Online Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Just 6% Of Consumers Do Not Rely On Consumer Reviews At All

According to customer review data, a tremendous 19% of consumers constantly trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

Users Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the huge effect user rankings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out customer reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star rating is the first thing customers see. Still, users take note of other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

83 Percent Of Consumers Don't Trust Advertising

The traditional channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust ads select to take notice of customers' recommendations online.

Source: Statuslabs

74% Of Local Businesses Have At Least 1 Google Review

A single review is far from enough to improve your site's SERP ranking.

Looking at online scores statistics, we learnt that a business requires to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

89% Of Customers Read A Businesses Replies To Reviews

Not only do a lot of customers check out the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they invest at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies in fact use them.

Although we now know why consumer reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

91% Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review stats position clients' reviews as the most trustworthy source of suggestions. Online reviews generally bring the same weight as recommendations from family and friends.

Source: Brightlocal