When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Factor

Stats reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Online Product Reviews About A Product Can Improve Its Conversion Rate By A Staggering 270 Percent

User review statistics reveal the purchase likelihood for an item with five reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

53% Of Consumers Expect Companies To Answer Back Within A Week To Negative Reviews

Online review stats reveal that 63% of customer reviews stay without a reaction. That's regrettable, since those businesses are losing consumers that way.

Source: Review Trackers

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, individuals devote more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Google Accounts For 57.5% Of All Reviews Throughout The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Since They Want To Purchase A Service Or A Product And Want To Get The Truth About The Businesses Products And Services, 82% Of Customers Check Out Review Websites.

Review sites are locations that customers go to get the truth about a item, business or service . Users come due to the fact that they have actually already formed a purchase decision. The majority of them (89 percent) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

Positive Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Given that the huge bulk of customers check out reviews, you would want yours to be enticing to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Website

Typically, 142 million customers go to Yelp monthly. If you haven't claimed your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Many Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to client rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra

89% Of Customers Review A Companies Responses To Reviews

Not only do many customers check out the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

Customers Could Spend 31% More With A Business That Has Great Reviews

Take notice of this fact. The better other users describe your services or product, the more money you can charge and customer review stats reveal to us precisely just how much more.

Source: Martech Zone

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a new vehicle and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you manage to decide on one that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

74% Of Local Businesses Have At A Minimum, One Google Review

One review is far from adequate to improve your site's SERP ranking.

Taking a look at online rankings data, we discovered that a business requires to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Typically two-thirds of companies have good and exceptional ratings. Just 5% of companies have a rating listed below 3 stars.

Source: Brightlocal