Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can also influence our buying preferences.

According to social reviews statistics, Facebook affects the majority of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are likely to trust a local business.

Source: RevLocal

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Average Review Word Count Has Become 65% Much Shorter Since 2010

These days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

Most Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a favorable experience, instead of a average or unfavorable one.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Google Accounts For 57.5% Of All Reviews Throughout The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent

User review stats show the purchase likelihood for a product with 5 reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

Reviews Published On Twitter Can Help Grow Sales By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Given that the huge majority of customers check out reviews, you'd want yours to be enticing to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Clients

24% of US buyers consider reviews as 'exceptionally influential'.

To show the value of online reviews and rankings, did you understand that 81 percent of customers will pay more for a product with reviews and those same consumers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out a lot more reviews to get a better idea of how the business is actually doing. Do not depend upon that statistic alone.

Source: Brightlocal

More Than Half Of Clients Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are unsurprisingly the more opinionated ones.

Source: Statista

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses really use them.

Although we now know why consumer reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

77% Of Clients Would Most Likely Give A Review If They Were Asked

More than a 35% would submit a review to notify others about their client encounter and 24% would certainly direct their review to the company itself.

Over a 26% would be willing to submit a review to help other individuals with their choice making process.

Source: Podium

88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Stats reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista