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15% Of Visitors Don't Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15% of prospective consumers won't even consider doing business with a company they can't find opinions about.
Source: Statuslabs
Online Product Reviews About An Item Can Raise Its Conversion Rate By A Whopping 270 Percent
User review stats show the purchase likelihood for a product with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Positive Reviews Motivate 68% Of Consumers To Choose A Local Business
Given that the vast majority of customers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
72% Of Consumers Won't Take Action Before They Check Out Some Reviews
No matter how tempting your marketing is, you still need customer reviews. There is no way around it. Customers are still ready to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
Clients Could Invest 31% More With A Business That Has Great Reviews
Focus on this fact. The better other users explain your product or service, the more money you can charge and consumer review stats show us exactly how much more.
Source: Martech Zone
77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months
Clients don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies need to be constantly asking for reviews.
Source: Statuslabs
91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family
Online review stats position clients' reviews as the most reliable source of recommendations. Online reviews normally carry the exact same weight as advice from family and friends.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all individuals in need of an expert service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to pick a physician or an attorney.
Younger people (age 18-35) are even more likely to employ a professional based upon online reviews. Just 19% of millennials will think about hiring a legal representative without any.
Source: Thomson Reuters
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'always' or 'really frequently'.
Source: Trust You
The Majority Of Best-selling Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to consumer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.
Source: Spiegel Research Center