54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing consumers see. Still, users focus on other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's buyers are wary and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise influence our buying decisions.

According to social reviews data, Facebook impacts more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are more likely to trust a local business.

Source: RevLocal

Customers Might Spend 31% More With A Business That Has Great Reviews

Focus on this statistic. The more detailed other users describe your services or product, the more cash you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone

83% Of All Young Shoppers Were Invited To Post A Review Recently

Of those invited, 80% of customers did post a review. Overall, businesses have actually asked 66% of all customers to post a review on their company.

Source: Brightlocal

89% Of Individuals Want To Read Reviews Using Their Smart Devices

Be it via an app or a mobile web browser, most people prefer to read reviews on their mobile phones.

Source: Statista

Many Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower rating actually helps your overall score.

According to consumer rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Software Reviews Influence Over 98% Of All Purchasers

18% of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

88% Of Executives Judge Reputation Risk As A Top Business Issue

Reputation management stats show a company's reputation doesn't affect just the consumers. Prospective employees likewise look at ratings and take a look at reviews.

Source: Deloitte

Majority Of Consumers Won't Use A Company If It Has Less Than A 4 Star Rating

This stat is among numerous that highlight the value of online scores. Now that news of consumer satisfaction travels this quick, keeping your customers happy is more vital than ever.

57% of customers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for organizations with a perfect five star ranking.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out client reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

49% Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of customers, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a new automobile and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other people, you quickly decide on one that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

A Single Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated content can do wonders in terms of conversions.

A single review can have an enormous effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44 percent increase.

Source: RevLocal

Users Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing choices are made quickly.

Online reviews are clearly persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

Nowadays reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.

Source: Review Trackers