United States Buyers View "Product Performance" To Be The Most Useful Detail In Product Reviews

When people read reviews, they concentrate on various aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American customers.

Source: Statista

70% Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read a lot more reviews to get a better idea of how business is actually doing. Do not depend upon that statistic alone.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read consumer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

Users Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing choices are made quickly.

Online reviews are undoubtedly persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

67% Of Customers Suggest Reviews Are A "Very Crucial" Factor When Picking A Solution Provider

When clients have to pick a service provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how great your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

90% Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

Just 6 Percent Of Consumers Do Not Rely On Customer Reviews At All

According to client review statistics, a massive 19% of consumers always rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

89% Of Individuals Choose To Read Reviews Using Their Cell Phones

Be it via an app or a mobile browser, people choose to read reviews on their mobile devices.

Source: Statista

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

Lately reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews

No matter how tempting your marketing is, you still need consumer reviews. There is no other way around it. Consumers are still going to hear you out, however they trust other people more.

Source: My Testimonial Engine