Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review stats, people devote more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Over Half Of Customers Won't Utilize A Service If It Has Less Than A 4 Star Ranking

This stat is one of lots of that illustrate the significance of online rankings. Now that news of customer satisfaction travels this fast, keeping your consumers happy is more important than ever.

57 percent of customers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked only for companies with a best five star score.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

74 Percent Of Local Companies Have At A Minimum, One Google Review

A single review is far from enough to enhance your website's SERP ranking.

Looking at online rankings stats, we discovered that a business needs to have a minimum of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

86 Percent Of Customers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they spend at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal

98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Site

Typically, 142 million customers check out Yelp every month. If you haven't claimed your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

If They Were Asked, 77% Of Consumers Would Most Likely Submit A Review

More than a 35% would do it to inform others about their consumer experience and 24% would probably direct their review to the company itself.

Over a 26% would want to post a review to assist other individuals with their decision making process.

Source: Podium

88% Of Executives Consider Reputation Risk As A Leading Business Issue

Reputation management statistics suggest a business's reputation doesn't impact just the customers. Potential team members also take a look at scores and read reviews.

Source: Deloitte

Only 6 Percent Of Consumers Don't Rely On Consumer Reviews At All

According to consumer review statistics, a whopping 19% of customers always trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

72% Of Clients Will Not Take Action Before They Read Some Reviews

Irrespective of how appealing your marketing is, you still need consumer reviews. There is no skirting around it. Clients are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine