52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

A Single Business Review Can Raise Its Conversions By 10%

Online review stats reveal user-generated material can do miracles in terms of conversions.

A single review can have a huge impact on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44 percent boost.

Source: RevLocal

95% Of Unhappy Consumers Will Return To A Company If A Company Deals With Issues Quickly And Effectively

Customers do not anticipate you to be perfect. They do anticipate you to deal with things when they go wrong. If there's absolutely nothing else a business can do to fix an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our purchasing decisions.

According to social media reviews data, Facebook impacts over half of users' purchase choices.

Facebook reviews statistics expose that 4 out of 5 users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

Software Application Reviews Influence Over 98% Of All Buyers

18% of software buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Accounts For 57.5 Percent Of All Reviews Throughout The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

67% Of Customers Admit Reviews Are A "Very Important" Factor When Choosing A Solution Provider

Reviews have an enormous impact on their decision when clients have to select a solution provider.

Source: DemandGenReport

82 Percent Of Customers Check Out Review Sites Because They Wish To Purchase A Product Or A Service And Want To Get The Truth About The Businesses Products And Services.

Users come due to the fact that they have currently formed a purchase decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

74% Of Local Companies Have At A Minimum, One Google Review

One review is far from adequate to enhance your website's SERP ranking.

Taking a look at online rankings data, we found out that a company needs to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a new car and there are several models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other people, you quickly pick a model that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

61 Percent Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Generally two thirds of companies have good and awesome scores. Only 5% of businesses have a ranking below 3 stars.

Source: Brightlocal