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Majority Of Customers Won't Utilize A Company If It Has Less Than A 4 Star Rating
This stat is one of lots of that show the significance of online rankings. Now that news of customer satisfaction travels this fast, keeping your consumers delighted is more important than ever.
57 percent of consumers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
Additionally, 11 percent looked just for organizations with a best five star rating.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all individuals in need of a professional service rely on online reviews.
According to online reviews stats, 59% used online reviews to select a medical professional or a lawyer.
Younger people (age 18-35) are even more inclined to work with a professional based upon online reviews. Only 19% of millennials will think about employing a legal representative without any.
Source: Thomson Reuters
30% Of Consumers Feel Comfortable With A Company Which Answers Online Reviews
Communicating with your clients creates trust. Even something as basic as reacting to their reviews and remarks can make them feel valued.
As you may anticipate, clients who feel this way are more willing to spend more cash with a business.
Source: Statuslabs
53% Of Customers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of customer reviews remain without a response. That's too bad, because those businesses are losing customers that way.
Source: Review Trackers
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. People expect to see some unfavorable reviews.
Source: Capterra
63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the general appeal of a website can only go so far.
Source: Review Trackers
More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Google Represents 57.5% Of All Reviews Across The Globe
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Customers Might Spend 31% More With A Business That Has Great Reviews
Take note of this statistic. The more detailed other users describe your service or product, the more cash you can charge and consumer review statistics reveal to us exactly how much more.
Source: Martech Zone
Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270%
User review statistics show the purchase probability for an item with 5 reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
73% Of Customers Think Customer Reviews Are More Crucial Than Star And Number Ratings
Online review statistics make it clear individuals aren't pleased with ratings alone.
Customer reviews make the statistics appear more genuine which is what the would-be clients are searching for. Practically a 3rd of customers say written reviews are the only function that makes them think the sites' reviews are pertinent and useful.
Source: Fan and Fuel
86% Of Customers Would Consider Composing A Review For A Business
Your clients are your most important resource, and it's not only because of the cash they invest at your business. They will be willing to share it if you offer them an excellent experience.
Source: Brightlocal
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read consumer reviews, concur that it increases their purchasing confidence.
Companies utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista