91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review stats put customers' reviews as the most reliable source of recommendations. Online reviews generally bring the exact same weight as recommendations from loved ones.

Source: Brightlocal

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of consumers, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

89% Of Customers Browse A Businesses Replies To Reviews

Not only do the majority of shoppers read the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

More Than Half Of Shoppers Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are plainly the more vocal ones.

Source: Statista

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star score is the first thing customers see. Still, users focus on other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Customers Might Invest 31 Percent More With A Business That Has Fantastic Reviews

Take note of this statistic. The more detailed other users explain your product and services, the more cash you can charge and consumer review stats reveal to us exactly just how much more.

Source: Martech Zone

Customers Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Purchasing decisions are made quickly.

Online reviews are clearly convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

If They Were Asked, 77% Of Customers Would Most Likely Give A Review

More than a 35% would post a review to inform others about their customer encounter and 24% would probably direct their review to the company itself.

Over a 26% would want to post a review to assist other individuals with their choice making process.

Source: Podium

If A Business Takes Care Of Problems Quickly And Efficiently, 95% Of Disappointed Consumers Will Return To A Business

Clients don't anticipate you to be perfect. When things go wrong, they do expect you to remedy things. If there is nothing else a company can do to deal with an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise affect our purchasing preferences.

According to social media reviews stats, Facebook impacts the majority of users' purchase decisions.

Facebook reviews stats reveal that 4 out of five users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

53% Of Customers Expect Companies To Respond Within A Week To Negative Reviews

Online review statistics show that 63% of customer reviews stay without a response. That's regrettable, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs