Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a new car and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly choose one that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

15 Percent Of Customers Do Not Trust Businesses Without Online Reviews

No trust indicates no interactions. 15% of possible customers will not even think about working with a company they can't find opinions about.

Source: Statuslabs

Google Represents 57.5 Percent Of All Reviews Worldwide

Google is in the lead here, followed by Facebook as a distant second.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, people spend more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

If They Were Asked, 77% Of Clients Would Probably Give A Review

More than a 35% would post a review to advise others about their client encounter and 24% would certainly direct their review to the business itself.

Over a 26% would be willing to give a review to help other individuals with their decision making process.

Source: Podium

If A Business Deals With Issues Rapidly And Efficiently, 95% Of Unhappy Clients Will Return To A Company

Customers do not anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there is nothing else a company can do to solve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

98% Of Yelp's Website Visitors Bought From A Business They Discovered On The Website

Typically, 142 million consumers visit Yelp every month. This is as good a time as any if you have not declared your free Yelp business page.

Source: RevLocal

74% Of Regional Companies Have At A Minimum, One Google Review

A single review is far from enough to enhance your website's SERP ranking.

Looking at online scores data, we learnt that a company requires to have at least 40 reviews before customers "Award" it with a star.

Source: Brightlocal

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Overall two thirds of companies have exceptional and awesome scores. Just 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

Consumers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made rapidly.

Online reviews are clearly convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

A One Star Increase In Ranking Can Cause A 5% To 9% Boost In Business Profits

Businesses that treat consumers well generally flourish, review websites help make certain of that.

Source: Statuslabs

70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read much more reviews to get a clear view of how the business is really doing. Do not depend on that statistic alone.

Source: Brightlocal