Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US buyers consider reviews as 'exceptionally influential'.

To highlight the value of online reviews and scores, did you understand that 81% of consumers will pay more for an item with reviews and those exact same consumers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

89% Of Shoppers Prefer To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile web browser, individuals prefer to read reviews on their phones.

Source: Statista

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the producer states. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

83% Of All Young People Were Asked To Give A Review Recently

Of those invited, 80% of clients did leave a review. Overall, companies have actually asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

60% Of Customers Seek Advice From Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With males being twice as likely to be affected than women.

Reviews and score statistics reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

A One Star Boost In Ranking Can Cause A 5% To 9% Boost In Business Revenue

Businesses that treat customers fairly normally succeed, review sites help make certain of that.

Source: Statuslabs

15 Percent Of Consumers Do Not Trust Businesses Without Online Reviews

No trust suggests no interactions. 15% of potential consumers will not even consider working with a business they can't find opinions about.

Source: Statuslabs

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Utilize A Service

This stat is one of lots of that show the value of online scores. Now that news of customer complete satisfaction travels this quick, keeping your customers delighted is more vital than ever.

57% of customers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked only for companies with an ideal five star rating.

Source: Brightlocal

77% Of Clients Would Undoubtedly Submit A Review If They Were Asked

More than a 35% would submit a review to inform others about their client encounter and 24% would probably direct their review to the company itself.

Over a 26% would be willing to leave a review to assist other people with their decision making process.

Source: Podium

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

73 Percent Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear individuals aren't pleased with scores alone.

Written reviews make the stats appear more genuine which is what the would-be clients are trying to find. Almost a 3rd of consumers say written reviews are the only feature that makes them believe the sites' reviews are useful and appropriate.

Source: Fan and Fuel

70% Of Customers Choose To Find Out About A Business Via Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the very best method to discover the truth about a service or product.

Source: Statuslabs

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the enormous effect user ratings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Visitors Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Buying decisions are made quickly.

Online reviews are certainly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

The Average Review Word Count Has Actually Become 65% Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers