95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Just 6 Percent Of Consumers Don't Trust Customer Reviews At All

According to consumer review stats, a massive 19 percent of consumers constantly rely on online reviews and never ever a purchase without reading reviews initially.

Source: Statista

Software Application Reviews Influence Over 98% Of All Purchasers

18% of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

95% Of Unhappy Consumers Will Go Back To A Business If A Business Makes An Effort To Resolve Issues Rapidly And Effectively

Customers don't expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there is nothing else a company can do to solve a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

A Lot Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews Across The Globe

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

74% Of Regional Companies Have At Least One Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Looking at online ratings statistics, we learnt that a business requires to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star ranking is the first thing consumers see. Still, users take notice of other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

15% Of People Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of prospective clients will not even think about working with a business they can't discover opinions about.

Source: Statuslabs

More Than Half Of Shoppers Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are obviously the more vocal ones.

Source: Statista

89% Of Customers Choose To Read Reviews Using Their Smartphones

Be it through an app or a mobile web browser, consumers prefer to read reviews on their cell phones.

Source: Statista

Consumers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. Buying choices are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

86% Of Customers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they invest at your business. They will be prepared to share it if you give them a great experience.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a brand-new car and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

Consumers Might Invest 31 Percent More With A Business That Has Fantastic Reviews

Take note of this fact. The better other users describe your services or product, the more cash you can charge and consumer review stats reveal to us precisely how much more.

Source: Martech Zone