74% Of Local Businesses Have At Least 1 Google Review

A single review is far from enough to improve your site's SERP ranking.

Looking at online ratings data, we discovered that a company requires to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270%

User review statistics show the purchase possibility for an item with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals spend more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews

Corresponding with your customers builds their trust. Even something easy like reacting to their reviews and comments can make them feel valued.

As you might anticipate, customers who feel this way are happy to spend more money with a business.

Source: Statuslabs

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Clients

24% of US buyers consider reviews as 'very influential'.

To show the significance of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those exact same clients are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review statistics put consumers' reviews as the most credible source of suggestions. Online reviews generally carry the same weight as recommendations from loved ones.

Source: Brightlocal

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

Nowadays reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

67% Of Consumers Claim That Reviews Are A "Very Crucial" Factor When Picking A Solution Provider

Reviews have a huge impact on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

Software Application Reviews Impact Over 98% Of All Buyers

18% of software application purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Positive Reviews Motivate 68% Of Consumers To Use Local Businesses

Because the huge bulk of customers check out reviews, you would want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83% Of All Young Buyers Were Asked To Leave A Review Recently

Of those asked, 80% of consumers did leave a review. Overall, businesses have actually asked 66% of all customers to submit a review on their company.

Source: Brightlocal

Most Best Selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower rating in fact helps your overall rating.

According to client rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Google Represents 57.5 Percent Of All Reviews Around The World

Google is in the lead here, followed by Facebook as a distant second.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Statistics reveal that reviews were more successful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users take notice of other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Typically two thirds of businesses have good and awesome scores. Only 5% of businesses have a ranking below three stars.

Source: Brightlocal

73 Percent Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear people aren't satisfied with scores alone.

Consumer reviews make the stats appear more authentic which is what the potential consumers are searching for. Practically a 3rd of consumers say composed reviews are the only function that makes them think the websites' reviews are helpful and appropriate.

Source: Fan and Fuel