73 Percent Of Consumers Believe Consumer Reviews Are More Vital Than Star And Number Scores

Online review data make it clear people aren't satisfied with scores alone.

Written reviews make the statistics appear more authentic which is what the prospective consumers are trying to find. Almost a third of consumers say written reviews are the only function that makes them think the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

Favorable Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Because the large bulk of consumers read reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent

User review stats show the purchase possibility for an item with 5 reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

83% Of All Young Shoppers Were Asked To Leave A Review Recently

Of those invited, 80% of clients did leave a review. In general, companies have asked 66% of all clients to post a review on their company.

Source: Brightlocal

60 Percent Of Customers Consult Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and rating stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias

Google Represents 57.5 Percent Of All Reviews Throughout The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Customers Might Invest 31 Percent More With A Business That Has Terrific Reviews

Take note of this statistic. The more detailed other users explain your service or product, the more money you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of customers, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

67% Of Consumers Suggest Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

When consumers need to select a service provider, reviews have a huge impact on their decision.

Source: DemandGenReport

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

63.6% Of Customers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the general appeal of a site can only go so far.

Source: Review Trackers

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management stats suggest a company's reputation does not impact just the clients. Prospective employees also take a look at ratings and read reviews.

Source: Deloitte

The Average Review Length Has Gotten 65% Shorter Since 2010

In recent years reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers