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53% Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and desire the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
Software Application Reviews Influence Over 98% Of All Buyers
18 percent of software buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
71% Of Millennials Browse Consumer Reviews Of Professional Services
Over half of all people in need of an expert service turn to online reviews.
According to online reviews data, 59% utilized online reviews to pick a doctor or an attorney.
Younger people (age 18-35) are even more likely to employ a professional based on online reviews. Just 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
Positive Reviews Encourage 68 Percent Of Consumers To Use Local Businesses
Since the vast majority of consumers check out reviews, you would want yours to be inviting to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
89% Of Consumers Read A Businesses Responses To Reviews
Not only do the majority of consumers read the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.
Source: Brightlocal
83% Of All Younger Shoppers Were Invited To Leave A Review Recently
Of those asked, 80% of customers did submit a review. In general, businesses have actually asked 66% of all consumers to submit a review on their business.
Source: Brightlocal
A Lot Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a favorable experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
Just 6% Of Customers Don't Trust Consumer Reviews At All
According to client review data, a massive 19% of consumers always rely on online reviews and never ever a make a purchase without reading reviews.
Source: Statista
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of consumers, who pay attention to the number of reviews is currently at 46%.
Source: Brightlocal
77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months
Customers don't care how excellent your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that businesses should to be constantly requesting reviews.
Source: Statuslabs
83% Of Customers Don't Trust Advertising
The standard channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust ads choose to focus on clients' recommendations online.
Source: Statuslabs