89% Of Shoppers Prefer To Read Reviews On Their Smartphones

Be it through an app or a mobile internet browser, everyday people prefer to read reviews on their smart phones.

Source: Statista

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than Half Of Consumers Won't Utilize An Organisation If It Has Less Than A 4 Star Ranking

This stat is among many that illustrate the value of online rankings. Now that news of consumer satisfaction travels this fast, keeping your customers happy is more important than ever.

57 percent of customers have actually looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for services with a perfect five star score.

Source: Brightlocal

73 Percent Of Customers Believe Consumer Reviews Are More Vital Than Star And Number Scores

Online review data make it clear people aren't satisfied with ratings alone.

Customer reviews make the statistics appear more genuine which is what the potential clients are looking for. Nearly a third of consumers state composed reviews are the only function that makes them think the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses in fact utilize them.

Although we now know why client reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

If They Were Asked, 77% Of Clients Would Definitely Leave A Review

More than a 35% would leave a review to inform others about their consumer experience and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to give a review to help other individuals with their choice making process.

Source: Podium

One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful people understand the value of being informed. User-generated content has an indisputable influence on customers.

If businesses think of the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

A Single Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated content can do wonders in terms of conversions.

A single review can have an enormous influence on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44 percent boost.

Source: RevLocal

63.6% Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the general popularity of a website can only go so far.

Source: Review Trackers

Reviews Published On Twitter Can Help Improve Revenues By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of customers, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

15 Percent Of Buyers Don't Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15% of potential consumers will not even think about working with a business they can't find viewpoints about.

Source: Statuslabs

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'constantly' or 'really often'.

Source: Trust You

72% Of Clients Will Not Take Action Before They Check Out Some Reviews

No matter how tempting your marketing is, you still need consumer reviews. There's no way around it. Customers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Customers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, purchasing choices are made quickly.

Online reviews are certainly persuasive, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

83% Of Clients Don't Trust Advertising

The standard channels to reach consumers aren't as influential as they used to be. Many users who no longer trust advertisements choose to pay attention to clients' recommendations online.

Source: Statuslabs