95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

67% Of Consumers Report Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

Reviews have a massive impact on their decision when clients have to choose a solution provider.

Source: DemandGenReport

Reviews Posted On Twitter Can Grow Revenues By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out a lot more reviews to get a better idea of how the business is in fact doing. Do not depend upon that figure alone.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Consumers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Buying choices are made quickly.

Online reviews are obviously persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a brand-new car and there are several models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other people, you quickly pick one that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

15% Of Visitors Do Not Trust Businesses Without Online Reviews

No trust implies no interactions. 15 percent of possible clients won't even consider doing business with a company they can't discover viewpoints about.

Source: Statuslabs

77% Of Customers Would Definitely Post A Review If They Were Asked

More than a 35% would post a review to educate others about their customer encounter and 24% would probably direct their review to the business itself.

Over a 26% would want to post a review to assist other people with their choice making process.

Source: Podium

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated content can do miracles in regards to conversions.

A single review can have a huge effect on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can supply an astonishing 44 percent increase.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star ranking is the first thing customers see. Still, users focus on other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

More Than Half Of People Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are obviously the more vocal ones.

Source: Statista

United States Shoppers Regard "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on different aspects of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA consumers.

Source: Statista

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management statistics show a company's reputation doesn't impact simply the consumers. Prospective employees also take a look at rankings and take a look at reviews.

Source: Deloitte