One-half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful individuals understand the worth of being informed. User-generated material has an indisputable impact on customers.

If businesses think of the power of client reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses actually use them.

Although we now know why customer reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider

15% Of People Don't Trust Businesses Without Online Reviews

No trust implies no interactions. 15 percent of prospective clients will not even consider working with a business they can't discover viewpoints about.

Source: Statuslabs

86 Percent Of Customers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they invest at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With men being two times as likely to be affected than women.

Reviews and rating statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias

Reviews Posted On Twitter Can Grow Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

The Average Review Word Count Has Gotten 65% Shorter Since 2010

Now a days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the basic appeal of a website can just go so far.

Source: Review Trackers

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Considering that the huge bulk of consumers read reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews

Regardless of how enticing your marketing is, you still need client reviews. There is no way around it. Consumers are still happy to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

89% Of Consumers Want To Read Reviews On Their Smart Devices

Be it via an app or a mobile browser, consumers choose to read reviews on their cell phones.

Source: Statista

83 Percent Of Clients Do Not Trust Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust ads select to take note of consumers' suggestions online.

Source: Statuslabs