74 Percent Of Local Businesses Have At A Minimum, One Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Looking at online rankings statistics, we discovered that a company needs to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star rating is the first thing customers see. Still, users focus on other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

Online Product Reviews About A Product Can Boost Its Conversion Rate By More Than 270%

User review statistics show the purchase probability for an item with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses

Younger individuals understand the worth of being informed. User-generated material has an indisputable effect on customers.

If businesses think of the power of customer reviews over millennials, they will recognize what they've been missing out on. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US consumers consider reviews as 'extremely influential'.

To illustrate the significance of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those very same clients are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a new automobile and there are several models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

30% Of Customers Feel Positive About A Company Which Responds To Online Reviews

Corresponding with your customers develops trust. Even something as basic as reacting to their reviews and comments can make them feel valued.

As you may anticipate, clients who feel this way are ready to spend more cash with a business.

Source: Statuslabs

77% Of Clients Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how great your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

Positive Reviews Encourage 68% Of Consumers To Choose A Local Business

Because the vast bulk of consumers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Over Half Of Consumers Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are obviously the more opinionated ones.

Source: Statista

Users Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, purchasing decisions are made rapidly.

Online reviews are certainly convincing, yet marketers haven't always come to value the power of them.

Source: Martech Zone

Google Represents 57.5 Percent Of All Reviews Worldwide

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. However, they realize the huge impact user ratings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

72% Of Customers Will Not Take Action Unless They Check Out Some Reviews

No matter how tempting your marketing is, you still require customer reviews. There's no way around it. Customers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Picking A Service Provider

When consumers need to select a solution provider, reviews have a huge influence on their decision.

Source: DemandGenReport

61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Overall two-thirds of companies have outstanding and awesome rankings. Only 5% of companies have a score listed below 3 stars.

Source: Brightlocal