Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses

Because the vast bulk of customers check out reviews, you'd want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

67% Of Customers Admit Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

When consumers have to select a service provider, reviews have a huge impact on their decision.

Source: DemandGenReport

52% Of Customers Trust A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the basic popularity of a site can just go so far.

Source: Review Trackers

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, individuals spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

95% Of Unsatisfied Customers Will Go Back To A Company If A Business Manages To Fix Issues Quickly And Efficiently

Consumers don't anticipate you to be perfect. They do anticipate you to remedy things when they go wrong. If there is nothing else a business can do to deal with a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they realize the massive effect user rankings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

89% Of Clients Review A Companies Responses To Reviews

Not only do the majority of individuals check out the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.

Source: Brightlocal

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review statistics show user-generated content can do miracles in regards to conversions.

A single review can have an enormous impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can supply an astonishing 44 percent boost.

Source: RevLocal

70 Percent Of Consumers Choose To Learn About A Business By Means Of Short Articles And Reviews, Rather Than Ads

Ads are all well and good, but it deserves trying a different approach as well. Reviews are by far the very best method to find the truth about a service or product.

Source: Statuslabs

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read many more reviews to get a clear view of how business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our purchasing decisions.

According to social media reviews data, Facebook impacts over half of users' purchase choices.

Facebook reviews statistics expose that four out of 5 users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all individuals in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to pick a physician or an attorney.

Younger people (age 18-35) are much more inclined to work with a professional based upon online reviews. Just 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star rating is the first thing consumers see. Still, users pay attention to other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger people know the worth of being informed. User-generated material has an unassailable influence on customers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

91% Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review statistics position clients' reviews as the most reliable source of suggestions. Online reviews normally bring the same weight as recommendations from loved ones.

Source: Brightlocal