Many Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

15% Of Clients Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15 percent of possible consumers will not even consider doing business with a company they can't discover viewpoints about.

Source: Statuslabs

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

53% Of Consumers Expect Companies To Respond Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of customer reviews go on without a reaction. That's too bad, due to the fact that those companies are losing consumers that way.

Source: Review Trackers

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management stats indicate a business's reputation doesn't impact just the customers. Potential employees also take a look at scores and take a look at reviews.

Source: Deloitte

Consumers Might Invest 31% More With A Business That Has Great Reviews

Focus on this fact. The better other users describe your product or service, the more cash you can charge and customer review stats show us precisely just how much more.

Source: Martech Zone

60 Percent Of Consumers Check Out Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.

Reviews and score statistics show individuals value the opinion of peers more than any other content.

Source: Collective Bias

77% Of Clients Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

Positive Reviews Encourage 68% Of Consumers To Use Local Businesses

Since the vast majority of customers read reviews, you'd want yours to be enticing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Picking A Service Provider

When consumers need to pick a service provider, reviews have a huge influence on their decision.

Source: DemandGenReport

Users Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying choices are made quickly.

Online reviews are clearly convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

70% Of Customers Choose To Find Out About A Business Via Reviews And Articles, Instead Of Ads

Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are by far the very best way to discover the truth about a product or service.

Source: Statuslabs

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star ranking is the first thing customers see. Still, users take notice of other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista