Just 6 Percent Of Customers Don't Rely On Consumer Reviews At All

According to consumer review statistics, a whopping 19% of customers always trust online reviews and never ever a make a purchase without checking out reviews first.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.

Source: Capterra

53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's buyers are wary and want the very best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

61 Percent Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Typically two thirds of businesses have good and outstanding scores. Just 5% of companies have a ranking below 3 stars.

Source: Brightlocal

67% Of Consumers Claim Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

When clients need to choose a service provider, reviews have a huge influence on their decision.

Source: DemandGenReport

Visitors Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying decisions are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'always' or 'really often'.

Source: Trust You

Reviews Published On Twitter Can Help Increase Sales By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

The Majority Of Best Selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower ranking actually helps your overall score.

According to consumer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

72% Of Clients Won't Take Action Unless They Check Out Some Reviews

Regardless of how attractive your marketing is, you still need customer reviews. There's no way around it. Customers are still going to hear you out, but they trust other individuals more.

Source: My Testimonial Engine