Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Item Reviews About An Item Can Amplify Its Conversion Rate By An Incredible 270%

User review statistics show the purchase possibility for a product with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

The Majority Of Best Selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to customer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

70 Percent Of Customers Choose To Discover A Business Through Articles And Reviews, Instead Of Ads

Advertisements are all well and good, but it deserves trying a different approach too. Reviews are without a doubt the very best method to discover the truth about a service or product.

Source: Statuslabs

53% Of Americans Consider Product Reviews And Scores As The Most Vital Part Of Online Shopping.

Today's buyers are smart and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista

The Average Review Word Count Has Become 65% Shorter Since 2010

At the present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet from twitter.

Source: Review Trackers

53% Of Customers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of customer reviews stay without a response. That's regrettable, due to the fact that those companies are losing consumers that way.

Source: Review Trackers

Only 6 Percent Of Consumers Don't Trust Customer Reviews At All

According to customer review stats, a whopping 19 percent of consumers always trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

74% Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Looking at online scores data, we learnt that a company needs to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

77% Of Buyers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses in fact utilize them.

Although we now know why consumer reviews are so effective, the majority of businesses apparently don't.

Source: LsaInsider