When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Site

Usually, 142 million consumers check out Yelp on a monthly basis. If you have not claimed your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they invest at your business. They will be ready to share it if you give them a great experience.

Source: Brightlocal

67% Of Consumers Claim Reviews Are A "Very Important" Factor When Selecting A Solution Provider

Reviews have an enormous impact on their decision when clients have to pick a solution provider.

Source: DemandGenReport

The Average Review Word Count Has Become 65% Much Shorter Since 2010

These days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of clients, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

United States Shoppers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on different aspects of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

More Than Half Of Consumers Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are evidently the more vocal ones.

Source: Statista

74 Percent Of Regional Businesses Have At Least One Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Taking a look at online ratings data, we found out that a business requires to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Software Application Reviews Impact Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review statistics place clients' reviews as the most reliable source of recommendations. Online reviews typically bring the exact same weight as suggestions from family and friends.

Source: Brightlocal

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies in fact use them.

Although we now understand why consumer reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

Clients Could Spend 31% More With A Business That Has Terrific Reviews

Take note of this fact. The more detailed other users describe your product or service, the more cash you can charge and consumer review stats show us precisely just how much more.

Source: Martech Zone

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers expect to see some negative reviews.

Source: Capterra

Most Best-selling Items Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower score in fact helps your overall rating.

According to customer rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

72 Percent Of Consumers Will Not Take Action Before They Check Out Some Reviews

No matter how eye-catching your marketing is, you still require customer reviews. There's no other way around it. Consumers are still going to hear you out, however they trust other individuals more.

Source: My Testimonial Engine