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More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%
One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Half Of All Millennial's "Always" Check Out Online Reviews For Businesses
More youthful individuals understand the worth of being informed. User-generated content has an unassailable influence on customers.
They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
A Lot Of Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
A Lot Of Best-selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower score actually helps your overall rating.
According to customer rating statistics, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Generally two thirds of businesses have good and awesome ratings. Just 5% of businesses have a rating below three stars.
Source: Brightlocal
91% Of Millennials Depend On Online Reviews As Much As Friends And Family
Online review statistics position customers' reviews as the most trustworthy source of recommendations. Online reviews normally carry the exact same weight as recommendations from loved ones.
Source: Brightlocal
70% Of Consumers Prefer To Learn About A Business By Means Of Reviews And Posts, Rather Than Ads
Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are by far the best method to find the truth about a service or product.
Source: Statuslabs
Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses
Because the vast majority of consumers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
The Average Review Word Count Has Become 65% Much Shorter Since 2010
In the present day reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
Only 6% Of Consumers Don't Rely On Client Reviews At All
According to customer review data, a whopping 19 percent of consumers constantly trust online reviews and never a make a purchase without reading reviews.
Source: Statista
77% Of Customers Would Likely Leave A Review If They Were Asked
More than a 35% would leave a review to inform others about their client encounter and 24% would certainly direct their review to the business itself.
Over a 26% would be willing to give a review to assist other individuals with their decision making process.
Source: Podium