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64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read consumer reviews, agree that it increases their buying confidence.
Companies utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the massive impact user rankings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc
91% Of Millennials Rely On Online Reviews As Much As Loved Ones
Online review statistics position clients' reviews as the most credible source of suggestions. Online reviews typically carry the exact same weight as advice from friends and family.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers expect to see some negative reviews.
Source: Capterra
When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Factor
Stats reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
73 Percent Of Consumers Think Consumer Reviews Are More Important Than Star And Number Ratings
Online review statistics make it clear people aren't satisfied with ratings alone.
Consumer reviews make the statistics appear more authentic which is what the prospective customers are looking for. Almost a 3rd of consumers state composed reviews are the only feature that makes them believe the websites' reviews are beneficial and appropriate.
Source: Fan and Fuel
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Clients
24% of US consumers consider reviews as 'exceptionally influential'.
To illustrate the significance of online reviews and rankings, did you understand that 81 percent of customers will pay more for a product with reviews and those very same clients are also happy to accept slower shipping times for such items.
Source: Turntonetworks
Due To The Fact That They Want To Purchase A Service Or A Product And Desire To Get The Facts About The Businesses Products And Services, 82% Of Customers Go To Review Websites.
Users come due to the fact that they have actually already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.
Source: RevLocal
71% Of Millennials Search Customer Reviews Of Expert Services
Over half of all individuals in need of a professional service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to pick a legal representative or a physician.
Young people (age 18-35) are even more likely to work with a professional based on online reviews. Just 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
70 Percent Of Customers Prefer To Discover A Business Through Posts And Reviews, Rather Than Ads
Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are by far the very best method to discover the truth about a product or service.
Source: Statuslabs
61 Percent Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars
Generally 2 out of 3 businesses have outstanding and awesome rankings. Just 5% of companies have a ranking below three stars.
Source: Brightlocal
98% Of Yelp's Website Visitors Bought From A Business They Found On The Website
Typically, 142 million customers go to Yelp monthly. If you have not claimed your free Yelp business page, this is as great a time as any.
Source: RevLocal
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz