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53% Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.
Today's shoppers are wary and want the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
The Average Review Length Has Gotten 65% Shorter Since 2010
Lately reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
A Lone Business Review Can Lift Its Conversions By 10%
Online review statistics reveal user-generated content can do wonders in terms of conversions.
A single review can have a massive effect on your business.
A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44% boost.
Source: RevLocal
When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect
Data reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
88% Of Executives Judge Reputation Risk As A Leading Business Concern
Reputation management stats suggest a business's reputation doesn't affect simply the consumers. Potential employees likewise take a look at rankings and read reviews.
Source: Deloitte
98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Site
Generally, 142 million customers check out Yelp monthly. If you haven't claimed your free Yelp business page, this is as great a time as any.
Source: RevLocal
90 Percent Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals say about impressions, right?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
Think about asking your visitors to compose one if you don't have reviews on your website.
Source: Martech Zone
91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends
Online review stats put clients' reviews as the most trustworthy source of recommendations. Online reviews typically carry the exact same weight as recommendations from family and friends.
Source: Brightlocal
95% Of Unsatisfied Customers Will Go Back To A Business If A Business Deals With Problems Rapidly And Efficiently
Customers do not anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's absolutely nothing else a business can do to deal with a concern, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
Just 44% Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a remarkably low number of businesses really use them.
Although we now know why customer reviews are so powerful, most businesses obviously do not.
Source: LsaInsider
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who read customer reviews, agree that it increases their buying confidence.
Businesses utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista