61% Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Overall two thirds of companies have good and awesome rankings. Just 5% of businesses have a rating below 3 stars.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star score is the first thing customers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

89% Of Customers Like To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile internet browser, people young and old prefer to read reviews on their mobile devices.

Source: Statista

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, agree that it increases their buying confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. However, they realize the enormous impact user ratings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people check out much more reviews to get a clear view of how business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal

More Than Half Of Shoppers Aged 25-34 Posted Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the very best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

53% Of Customers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of client reviews stay without a reply. That's regrettable, because those businesses are losing customers that way.

Source: Review Trackers

95% Of Unhappy Consumers Will Return To A Business If A Company Manages To Fix Problems Quickly And Efficiently

Customers don't anticipate you to be perfect. They do anticipate you to fix things when they go wrong. If there is nothing else a business can do to fix an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

72 Percent Of Consumers Won't Take Action Before They Read Some Reviews

Irrespective of how appealing your marketing is, you still require customer reviews. There is no other way around it. Consumers are still willing to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

74 Percent Of Local Businesses Have At Least One Google Review

One review is far from sufficient to improve your site's SERP ranking.

Taking a look at online ratings stats, we found out that a company requires to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal

Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses

Because the vast bulk of consumers read reviews, you would want yours to be appealing to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US buyers consider reviews as 'extremely influential'.

To illustrate the value of online reviews and rankings, did you understand that 81 percent of customers will pay more for a product with reviews and those very same customers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

Users Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, purchasing decisions are made rapidly.

Online reviews are clearly persuasive, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Reviews Shared On Twitter Can Help Improve Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

49% Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal