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98% Of Yelp's Browsers Bought From A Business They Discovered On The Site
Normally, 142 million customers visit Yelp on a monthly basis. If you haven't declared your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, individuals spend more than 5 times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well
We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People expect to see some unfavorable reviews.
Source: Capterra
70 Percent Of Consumers Choose To Discover A Business Via Reviews And Short Articles, Rather Than Ads
Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the very best method to find the truth about a service or product.
Source: Statuslabs
If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Utilize A Company
This stat is one of many that illustrate the significance of online ratings. Now that news of customer fulfillment travels this quick, keeping your consumers delighted is more crucial than ever.
57 percent of consumers have searched for business with more than four stars in 2018, which is up from 48% in 2017.
11 percent looked just for services with a perfect five star ranking.
Source: Brightlocal
A Lot Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends show individuals choose to comment if they had a favorable experience, rather than a average or negative one.
Source: Brightlocal
60 Percent Of Consumers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store shopping is affected significantly by blogs and reviews on social media. With men being two times as likely to be affected than ladies.
Reviews and rating stats reveal people value the opinion of peers more than any other material.
Source: Collective Bias
53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.
Today's shoppers are wary and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
15% Of Customers Don't Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15 percent of potential clients will not even think about doing business with a business they can't find opinions about.
Source: Statuslabs
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
The Majority Of Shoppers Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are clearly the more opinionated ones.
Source: Statista