Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and scores, did you know that 81% of consumers will pay more for an item with reviews and those very same clients are also ready to accept slower shipping times for such products.

Source: Turntonetworks

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of customers, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read client reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews

Communicating with your clients develops trust. Even something as simple as responding to their reviews and comments can make them feel valued.

As you may expect, customers who feel this way are happy to invest more money with a company.

Source: Statuslabs

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

If A Business Takes Care Of Issues Rapidly And Effectively, 95% Of Disappointed Clients Will Return To A Company

Customers do not expect you to be perfect. When things go wrong, they do anticipate you to resolve things. If there's absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

67% Of Customers Admit Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

When clients need to pick a solution provider, reviews have a huge impact on their decision.

Source: DemandGenReport

61 Percent Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars

Overall two thirds of businesses have good and exceptional scores. Just 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

77% Of Individuals Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

89% Of Clients Review A Businesses Replies To Reviews

Not only do a lot of customers read the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.

Source: Brightlocal

83% Of Consumers Do Not Trust Advertising

The conventional channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust ads pick to take notice of customers' recommendations online.

Source: Statuslabs

70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out many more reviews to get a clear view of how the business is in fact doing. Do not depend on that statistic alone.

Source: Brightlocal

Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies in fact use them.

Although we now know why customer reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Considering that the large bulk of consumers check out reviews, you would want yours to be inviting to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some negative reviews.

Source: Capterra

83% Of All Younger Clients Were Invited To Leave A Review Recently

Of those invited, 80% of customers did submit a review. In general, businesses have actually asked 66% of all customers to post a review on their company.

Source: Brightlocal