64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their buying confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

90 Percent Of Individuals Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about first impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

60 Percent Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and rating data show individuals value the opinion of peers more than any other content.

Source: Collective Bias

Google Represents 57.5 Percent Of All Reviews World Wide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

83 Percent Of Consumers Don't Trust Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust advertisements pick to pay attention to consumers' suggestions online.

Source: Statuslabs

Positive Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Considering that the large bulk of customers check out reviews, you would want yours to be inviting to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

74 Percent Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Taking a look at online scores stats, we discovered that a company requires to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

83% Of All Younger People Were Asked To Leave A Review Recently

Of those asked, 80% of customers did give a review. Overall, businesses have asked 66% of all consumers to give a review on their company.

Source: Brightlocal

Many Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Many Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends show individuals choose to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal

Clients Could Invest 31 Percent More With A Business That Has Fantastic Reviews

Pay attention to this fact. The better other users describe your services or product, the more money you can charge and customer review stats reveal to us exactly how much more.

Source: Martech Zone

15 Percent Of Consumers Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of possible consumers won't even consider doing business with a company they can't discover viewpoints about.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

USA Consumers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews

When individuals check out reviews, they focus on various aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of US clients.

Source: Statista