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95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'constantly' or 'really often'.
Source: Trust You
More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
60% Of Consumers Consult Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than women.
Reviews and rating data show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
63.6% Of Consumers Go To Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the basic popularity of a website can just go so far.
Source: Review Trackers
Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270%
User review stats reveal the purchase probability for a product with 5 reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
Reviews Shared On Twitter Can Help Increase Revenues By 6.46%
Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process
Let's say you wish to buy a brand-new car and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.
With the help of other customers, you manage to decide on a model that works for you. That's how favorable reviews transform consumers into consumers.
Source: Consumer Affairs
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US buyers consider reviews as 'exceptionally influential'.
To illustrate the value of online reviews and rankings, did you understand that 81 percent of customers will pay more for a product with reviews and those same clients are also ready to accept slower shipping times for such items.
Source: Turntonetworks
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
88% Of Executives Regard Reputation Risk As A Top Business Problem
Reputation management statistics show a business's reputation does not impact simply the clients. Prospective team members also take a look at ratings and read reviews.
Source: Deloitte
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Element
Data reveal that reviews were more successful than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
86 Percent Of Customers Would Think About Writing A Review For A Business
Your consumers are your most important resource, and it's not only because of the money they invest at your business. If you provide an excellent experience, they will be willing to share it.
Source: Brightlocal