If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the massive impact user rankings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista

Over Half Of Customers Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are purportedly the more vocal ones.

Source: Statista

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Site

Typically, 142 million consumers check out Yelp each month. If you haven't claimed your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new vehicle and there are several models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other people, you manage to decide on a model that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

72 Percent Of Consumers Will Not Take Action Before They Check Out Some Reviews

No matter how appealing your marketing is, you still need customer reviews. There is no skirting around it. Customers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US shoppers consider reviews as 'incredibly influential'.

To show the importance of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those same consumers are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals understand the worth of being informed. User-generated material has an unassailable impact on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

89% Of Buyers Like To Read Reviews On Their Smart Devices

Be it through an app or a mobile browser, people today choose to read reviews on their smart phones.

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Use A Service

This stat is among lots of that highlight the value of online rankings. Now that news of consumer satisfaction travels this quick, keeping your clients delighted is more vital than ever.

57% of customers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for companies with a best five star score.

Source: Brightlocal

90 Percent Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

86 Percent Of Customers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they invest at your business. They will be willing to share it if you give them a great experience.

Source: Brightlocal

Customers Might Spend 31% More With A Business That Has Great Reviews

Take note of this statistic. The better other users describe your product or service, the more cash you can charge and consumer review stats show us precisely just how much more.

Source: Martech Zone