52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers anticipate to see some unfavorable reviews.

Source: Capterra

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

Recently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Statistics reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the basic appeal of a website can just go so far.

Source: Review Trackers

77% Of Customers Would Likely Give A Review If They Were Asked

More than a 35% would leave a review to inform others about their client encounter and 24% would definitely direct their review to the company itself.

Over a 26% would want to give a review to help other individuals with their decision making process.

Source: Podium

One-half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated material has an unassailable impact on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Many Best-selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to client rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read many more reviews to get an idea of how business is actually doing. Do not depend upon that statistic alone.

Source: Brightlocal

American Shoppers View "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on various aspects of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American clients.

Source: Statista

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people devote more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

89% Of Buyers Want To Read Reviews Using Their Mobile Devices

Be it by means of an app or a mobile internet browser, everyday people prefer to read reviews on their mobile devices.

Source: Statista

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Clients

24% of US buyers consider reviews as 'exceptionally influential'.

To show the importance of online reviews and scores, did you understand that 81% of customers will pay more for an item with reviews and those very same consumers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management stats indicate a company's reputation does not impact simply the clients. Potential employees likewise look at rankings and take a look at reviews.

Source: Deloitte

Reviews Shared On Twitter Can Grow Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the enormous effect user rankings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Google Accounts For 57.5% Of All Reviews World Wide

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers