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Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Consumers
24% of US shoppers consider reviews as 'extremely influential'.
To show the importance of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those exact same consumers are likewise willing to accept slower shipping times for such items.
Source: Turntonetworks
USA Consumers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on different aspects of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA clients.
Source: Statista
90% Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals say about very first impressions?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
If you do not have reviews on your site, consider asking your visitors to compose one.
Source: Martech Zone
Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of companies really use them.
Although we now know why consumer reviews are so powerful, most businesses obviously don't.
Source: LsaInsider
89% Of Individuals Choose To Read Reviews Using Their Mobile Devices
Be it via an app or a mobile web browser, customers choose to read reviews on their mobile devices.
Source: Statista
95% Of Disappointed Clients Will Return To A Company If A Company Deals With Issues Quickly And Effectively
Clients do not expect you to be perfect. When things go wrong, they do expect you to remedy things. If there is absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
52% Of Customers Rely On A Product More If It Has Negative Reviews As Well
We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People expect to see some negative reviews.
Source: Capterra
95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'always' or 'very frequently'.
Source: Trust You
If They Were Asked, 77% Of Consumers Would Undoubtedly Leave A Review
More than a 35% would post a review to advise others about their client encounter and 24% would probably direct their review to the business itself.
Over a 26% would want to post a review to assist other individuals with their decision making process.
Source: Podium
Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase probability for a product with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars
Generally 2 out of 3 companies have good and awesome rankings. Just 5% of companies have a ranking below 3 stars.
Source: Brightlocal
Majority Of Consumers Will Not Use A Business If It Has Less Than A 4 Star Score
This stat is among many that highlight the importance of online rankings. Now that news of consumer satisfaction travels this fast, keeping your consumers happy is more important than ever.
57% of consumers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.
11% looked just for businesses with a perfect five star rating.
Source: Brightlocal