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Online Item Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase probability for an item with five reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
89% Of Customers Want To Read Reviews On Their Mobile Phones
Be it through an app or a mobile browser, consumers prefer to read reviews on their phones.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Google Accounts For 57.5% Of All Reviews Throughout The World
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read consumer reviews, concur that it increases their purchasing confidence.
Organizations use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can also affect our purchasing decisions.
According to social reviews data, Facebook affects over half of users' purchase choices.
If it has positive reviews, Facebook reviews stats expose that 4 out of 5 users are more likely to rely on a local business.
Source: RevLocal
When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Element
Stats reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.
The share of consumers, who take note of the variety of reviews is currently at 46 percent.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Expert Services
Majority of all people in need of an expert service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to select a medical professional or a legal representative.
Younger people (age 18-35) are even more inclined to employ an expert based upon online reviews. Only 19% of millennials will think about employing a lawyer without any.
Source: Thomson Reuters
Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are free, a surprisingly low number of businesses really utilize them.
Although we now understand why client reviews are so effective, the majority of businesses apparently do not.
Source: LsaInsider
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people spend more than five times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz