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Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones
Online review stats place clients' reviews as the most trustworthy source of recommendations. Online reviews generally carry the same weight as recommendations from friends and family.
Source: Brightlocal
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review data, people spend more than five times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
70 Percent Of Customers Prefer To Find Out About A Business Through Posts And Reviews, Instead Of Ads
Advertisements are all well and good, but it deserves trying a different approach as well. Reviews are by far the best method to discover the truth about a product or service.
Source: Statuslabs
When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element
Data reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
70% Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people read much more reviews to get a better idea of how the business is really doing. Don't depend upon that statistic alone.
Source: Brightlocal
Reviews Published On Twitter Can Help Improve Sales By 6.46%
Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review stats show user-generated content can do wonders in regards to conversions.
A single review can have an enormous impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44 percent increase.
Source: RevLocal
If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Utilize A Business
This stat is among numerous that highlight the significance of online scores. Now that news of customer fulfillment travels this fast, keeping your consumers pleased is more crucial than ever.
57 percent of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.
11% looked only for businesses with a best five star ranking.
Source: Brightlocal
60 Percent Of Customers Seek Advice From Blog And Social Network Reviews On Their Mobile Phones Before Shopping
In-store shopping is influenced substantially by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.
Reviews and ranking stats reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well
We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Customers expect to see some unfavorable reviews.
Source: Capterra