86 Percent Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they invest at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

74 Percent Of Regional Companies Have At A Minimum, One Google Review

One review is far from enough to enhance your site's SERP ranking.

Looking at online scores data, we learnt that a business needs to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

A Lot Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends show individuals prefer to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Clients

24% of US buyers consider reviews as 'incredibly influential'.

To highlight the importance of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those very same consumers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

77% Of Customers Would Most Likely Submit A Review If They Were Asked

More than a 35% would post a review to inform others about their consumer encounter and 24% would rather direct their review to the business itself.

Over a 26% would want to give a review to assist other individuals with their decision making process.

Source: Podium

The Average Review Word Count Has Actually Become 65% Shorter Since 2010

Nowadays reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet from twitter.

Source: Review Trackers

71% Of Millennials Search Consumer Reviews Of Expert Services

Over half of all individuals in need of an expert service rely on online reviews.

According to online reviews data, 59% used online reviews to pick a legal representative or a physician.

Young people (age 18-35) are even more likely to hire a professional based on online reviews. Only 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they realize the massive impact user scores have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Software Reviews Impact Over 98% Of All Buyers

18% of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

89% Of Consumers Read A Businesses Reactions To Reviews

Not only do a lot of consumers check out the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out client reviews, agree that it increases their buying confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista